Tuesday, May 17, 2011

How to work with Google without getting hired

You may have heard of the brain-bending exams Google uses to find new hires. You may not know too much about programming. Perhaps your talents are more along the lines of marketing and selling. So how do you work with Google? Well, everybody knows that Google makes most of their money through advertising. Those little ads that are all over the Internet and on search results generate billions of dollars a year for Google, because they work.

The problem that you are solving, my Marketing friend, is helping local businesses and organizations get their websites in tip top shape and ready for online advertising. So far, Google has made tons of money from people figuring things out on their own. But, they need YOU to help the less adventurous business owners who want to advertise online, but don't know how to get started.

There are a couple things you can do to get started in helping your community get with the times. You can sign up for Google Engage for Agencies. Through this program, you can score coupons for Google Adwords to give away to your prospects. There are four training slideshows that you need to watch to get started, that's all. There isn't even an exam.

If you want to get a little further involved in the business, you can join the Google Certification Program. Besides becoming certified in Adwords, there are other programs available through their Partner Programs.

You don't need to reinvent the wheel. Google has some damned good wheels for sale; but they don't have the salesforce. This is where you come in. Where else can you get paid to help others make money?

Why is this such a great opportunity?

  • People Google stuff before they buy it

  • People Google on their mobile phones to find businesses, get directions, and get phone numbers.

  • Not everybody has a website, which would make things so much easier for customers

  • No inventory to buy

  • You can work from home

  • Your effort has a direct impact on your income

You'd be doing your community a favor by helping them find things in town much easier. In addition, you help local businesses generate more income, which raises the standard of living for your community. So, get out there.

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