I've been watching Chris Pirillo take on Chris Latko on Empire Avenue ever since Pirillo decided the game is cool and worth playing. Both have the strategy of putting out a crapload of blog posts every day in order to produce high dividends and earnings.
The end product is that as the war escalates, they are both producing crap posts just to get ahead. Come on, who the hell has time to look at 70+ blog posts in a single day... for each one? I've got my own backed up Google Reader to deal with.