Thursday, January 07, 2010

Standing Apart From the Rest




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Standing out from all the other blogs can sometimes be a daunting task. On the one hand, you want to provide content that others want to read, so you start looking at what people are reading about and writing about on other blogs. On the other hand, you don't want to sound like the other blogs and parrot the same ideas. What's a blog writer to do?

You may find that it is probably better to just do your own thing. Don't worry about what others are writing, what's hot, what's trending in the search terms. If you start off blogging with these lofty goals in mind, you may find that you never find "your voice", which is the much fabled unique style of writing that makes your blog represent who you are.

The best way to find your blogging voice is to simply write about those things that matter to you, that you are passionate about. You'll find that when you are passionate about something, your best arguments and forms of expression tend to come out. Parroting other writers and trends does not evoke that style of writing that makes your blog uniquely you.

Once you have found your blogging voice, you'll find that it's easy to pound out a blog post on short notice because you do not have to think about how to phrase things. You don't stop to think about how to phrase things during everyday conversation. Blogging is, for the most part, an everyday conversation; and it should reflect that. Once you've figured out your writing style, you can parrot all day long; but it will stand apart from others because it will be in your own voice. Or, you can go against the grain and write only about stuff you like. I find the latter much easier.

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