Friday, January 15, 2010

Just showing up

Image by ~jjjohn~ via Flickr

Woody Allen is quoted as saying that 80 percent of success is just showing up. In my experience, this has proven true in real life. This also proves true on the web. Too often, business owners neglect showing up on the web at all. Many who do make an effort to get on the web, only make a half-hearted effort, the equivalent of being a wallflower at a dance.

In life, you will find that there are conferences, mixers, luncheons, prayer groups, clubs, and all manner of social gatherings. Some are just for fun; others are jobs. Human beings are extremely social creatures. We notice things, like when you show up at events or do not. We notice the kind of person you are when you do show up. We notice what doesn't happen when you do not show up.

If you have anything of value to offer in this world by your presence, it will become apparent when you show up. If you are a great motivator, others will notice when you are there to cheer the group on in their effort. If you are a great organizer, others will notice when everything runs smoothly thanks to your hard work. If, however, you don't show up to things, then others can't vouch for you.

If anything, one of the more valuable possessions we have in life are our reputations. We can only create a reputation for good things by being present. If we are absent, that is our only reputation. So, by showing up and being a part of what is going on, you help build your reputation.

This applies equally to your online presence. If you actively engage the online community, you will find that you can develop great friendships. However, if you are completely absent online, you'll get the online equivalent of "I'm sorry, who are you?"

Make it a practice to go out and be around others for whom you can make a difference. Otherwise, they will never know you existed; and how can you be a success without their support? Go out and be seen.

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