Wednesday, March 05, 2014

Back on the Editorial Calendar

Have you ever had a situation where you know the right thing to do, but hesitate to make it happen? This has been my situation with respect to maintaining my several social media profiles. These aren't paid gigs, mind you. I've been weening myself from Social Media; but, don't really want to leave those properties hanging without updates. 

Yet, that's exactly what I've done. The proper thing to do would be to create an editorial calendar where I pick themes for certain days, weeks, or months, depending on the site. Basically, you schedule the subjects in advance so that you don't have to break your head thinking about what to write. 

So, with the help of Hootsuite, it is easy to schedule posts in advance. It is very easy and preferable to schedule posts because it frees you up to spend your time doing stuff that pays during working hours. You can devote the less busy hours to cramming posts in advance. 

Thus, I find myself scheduling posts for March 2014, tonight. 

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