Teaching Social Media Backwards

I've been to the conferences, unconferences, and workshops. There is a real public desire to learn how to use social media for business and other organizations; but, too much talk about social media puts the cart before the horse.

I think if you learn to create content first, it will naturally lead to the use of social media to help you distribute your work.

First, let's make you interesting; then we'll talk about friending and liking.