Thursday, September 23, 2010

The Self-licking Ice Cream Cone

Vanilla Ice Cream Cone 8-6-09 3 I could not find an illustration of a self-licking ice cream cone; but the general idea is that a self-licking ice cream cone exists to perpetuate itself.

My friend Dan Mosqueda first mentioned this to me in relation to social media. You'll find that many people involved in social media spend a lot of time talking about social media. So, yes, we spend a great deal of time talking about the very thing that we use to get the word out media. It's a vicious circle.

So, I've been racking my brain trying to think about ways to break the cycle. Dan suggested that we should instead focus on creating content. After all, this is what people look for when they are browsing the web. So, I've been thinking about how to create content so that it relates to social media without getting the ice cream ready to lick itself.

Obviously, now at least, I should probably teach by example. Meaning that instead of talking about social media all the time, I really ought to find topics that I enjoy and simply create content around the topics. So, I'm working on narrowing down some topics to blog and record about.

I expect to be able to inspire some of my friends to produce their own internet content easily and without hesitation. Quite frankly, I learned everything I have about social media because I needed a way to distribute content. So, it's not too much of a stretch to help others create for themselves an urgency to figure out ways to grow their audiences.
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