This week, I got my first Shrinkage discount from Boost Mobile. I have a simple phone, so that means that my monthly service went down from $50/month to $45/month.
You might be thinking, "oooh! A $5 savings."
This is the first of several discounts. In another six payments, I'll be paying $40/month. In one year, I'll be paying $35/month.
At that point, I'll probably upgrade to an Android phone, which costs an extra $5/month. But, $40/month for unlimited calling, texting, and data seems like an awesome bargain to me.
All the while that I am a customer, I can't help thinking that this is a great marketing ploy. It's a great way to attract and retain customers. Can you imagine leaving a $35/month unlimited plan for a competitor that charges $50 to $70 per month for something somewhat comparable? You would need a pretty damned compelling reason.