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Tonight I got to talk about web presence with some social media friends over dinner. We have all had experiences with clients who want a website or a social media presence; but they do not want to spend any time building it. By this, I don’t mean the technical parts; those can be [...]
Holly Hoffman is working to get Social Media Club going in Corpus Christi, Texas. She is undertaking a pretty big project, which is similar to what I want to do in the Rio Grande Valley. She has the advantage of having just one town to unify; but, it is still a big project for one [...]
You may have heard that Google released a utility called Latitude a few days ago. What Latitude does is use cell tower triangulation on phones without GPS, or at least tries to do it, to figure out more or less where you are. It then puts your face up on a map to show [...]
One of the most frequent questions people have when talking about social media in the business is, how much is this going to cost the company? I can understand that there are several concerns for any business, like productivity, control of the company’s image, what are recurring costs, and any number of concerns. Adweek has [...]
As the popularity of social media continues to grow, many businesses are beginning to ask how this medium fits into their business model. Chris Brogan asks questions in his post titled Aligning Social Media Within Companies. He has a ton of comments on that one. Some people describe social media as a tool. Others call [...]
Chris Brogan has an interesting post about changing your lead generation methods. He is correct in that lead generation is changing. People are beginning to tune out mass marketing. We can now fast forward on commercials on our DVR. We download movies and music rather than go down to the store or rental place. We [...]
I often get asked questions about social media and what value it has for individuals, businesses, and politics. I try to dissuade people from thinking that social media is some kind of advertising medium. Then I’ll explain the concept of personal branding. I think David Armano has a great presentation that explains the concept of [...]
This weekend, I had the opportunity to meet up with Alan Weinkrantz here in McAllen, Tx. You may remember him from a presentation at Barcamp San Marcos. He wanted to ask me a few questions about what I’m doing to get a chapter of Social Media Club Rio Grande Valley off the ground. We discussed [...]
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