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Tag Archives: cost

How Much Does Social Media Cost?

Monday, January 19, 2009

One of the most frequent questions people have when talking about social media in the business is, how much is this going to cost the company? I can understand that there are several concerns for any business, like productivity, control of the company’s image, what are recurring costs, and any number of concerns. Adweek has [...]

Filed in Branding, Business, Social Media, Web, Work | Also tagged , | Comments (0)

Sunk Costs and Moving On

Wednesday, April 9, 2008

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One concept you learn in business school is that of sunk costs. In case you have not been introduced to the term of a sunk cost, it is essentially an unrecoverable cost. An example of a sunk cost is the purchase of a machine that makes [...]

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Computer Tech Squeeze Play

Tuesday, February 26, 2008

If you are providing retail computer services to the general public, you need to keep a couple of things in mind, the price floor and the price ceiling. By price floor, I mean that you have to keep in mind that you have to make money. You can’t give away your services. You have to [...]

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Some Feedback About Virtual Assistants

Saturday, February 9, 2008

A while back, I wrote about my decision to take on a Virtual Assistant for a fixed monthly fee. Previously, I was paying a $10 retainer fee to GetFriday.com to have a VA available for the occasional odd job. Now, I’ve raised my subscription to $120/month for 10 hours of service. I’ll have to figure [...]

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