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Category Archives: Branding

A Twist on Experiential Marketing

Friday, January 23, 2009

I ran across a video of a T-Mobile ad on Swiss Miss today. It’s cool that they got so many dancers out to pull off this stunt. But what I want to point out is how T-Mobile has the right idea of combining a live event, mobile phones, and the Internet.
Think about how it is [...]

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How Much Does Social Media Cost?

Monday, January 19, 2009

One of the most frequent questions people have when talking about social media in the business is, how much is this going to cost the company? I can understand that there are several concerns for any business, like productivity, control of the company’s image, what are recurring costs, and any number of concerns. Adweek has [...]

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How Do I Integrate Social Media In My Business?

Friday, January 16, 2009

As the popularity of social media continues to grow, many businesses are beginning to ask how this medium fits into their business model. Chris Brogan asks questions in his post titled Aligning Social Media Within Companies. He has a ton of comments on that one. Some people describe social media as a tool. Others call [...]

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Selling Has Always Been About Relationships

Saturday, January 10, 2009

Chris Brogan has an interesting post about changing your lead generation methods. He is correct in that lead generation is changing. People are beginning to tune out mass marketing. We can now fast forward on commercials on our DVR. We download movies and music rather than go down to the store or rental place. We [...]

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Personal Branding by David Armano

Monday, December 15, 2008

I often get asked questions about social media and what value it has for individuals, businesses, and politics. I try to dissuade people from thinking that social media is some kind of advertising medium. Then I’ll explain the concept of personal branding. I think David Armano has a great presentation that explains the concept of [...]

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Social Media Sites Are Separate Communities

Sunday, August 10, 2008

I think that we can probably stretch ourselves too thin when it comes to an online presence. We can’t possibly be everywhere all the time. More and more, I see social media sites as real and separate communities. We have different roles in each one, but do not necessarily maintain a constant presence in them. [...]

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Reading Up on Personal Branding and Your Career

Sunday, June 1, 2008

Chris Brogan has a new post titled Develop a Strong Personal Brand Online Part 1. It’s the first of a three-part series. I found both the post and the comments very interesting. I look forward to reading the ensuing posts. I’m sure that Chris will have much insight to offer.
My experience with personal branding has [...]

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Podcast Pickleman finds PodCamp San Antonio – Day 4

Thursday, May 1, 2008

[youtube=http://www.youtube.com/watch?v=ksbnQ9SXN4o]

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Podcast Pickle on the Riverwalk Day 3

Wednesday, April 30, 2008

[youtube=http://www.youtube.com/watch?v=YdEId_r3Ork&hl=en]

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Podcast Pickle going to PodCamp San Antonio Day 2

Wednesday, April 30, 2008

[youtube=http://www.youtube.com/watch?v=MgkI5heujW0&hl=en]

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