Saturday, April 03, 2010

Domino's Pizza Gets My Vote

I have not ordered Domino's Pizza in some time; I am surprised by their new quality and easy ordering. In the past, their value proposition was that they would get you a hot pizza in 30 minutes or less. There was no claim on how good it would taste. So, if you wanted good pizza, you'd order Pizza Hut, even if it took a little longer. Of course, Papa John's is pretty good too. But, now that Domino's has changed how they make pizza and added an online ordering system, I am a fan again.

I got an opportunity to taste the new Domino's earlier in March. That is how I learned about the ability to order online. I probably knew this somewhere in the deep recesses of my mind, if I were interested in ordering Domino's. The convenience of ordering online was not sufficient for me to get past my desire for decent pizza. So, when I actually tasted the new product, I was impressed.

I typically leave pizza bones behind; some of you call them crusts. With the new Domino's, I don't leave any bones. They have made the crust as appealing as the pizza itself.

The overall combination of convenient online ordering and tracking with improved recipe makes the new Domino's Pizza something I would willingly recommend to others. Even better, I would recommend it for the pizza rather than the speed of delivery.

Way to go, Domino's!
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