I often get asked questions about social media and what value it has for individuals, businesses, and politics. I try to dissuade people from thinking that social media is some kind of advertising medium. Then I’ll explain the concept of personal branding. I think David Armano has a great presentation that explains the concept of personal branding. I really like his explanation about how people can be microcelebrities with their own spheres of influence. It’s a brilliant presentation; enjoy.
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