Lately, I have been checking out services to which I subscribe. There are some things like Blog Talk Radio, blogs, podcasts, tv shows, radio shows, and other things. It clicked that everybody has their own schtick. The people to whom I subscribe will be into health, fitness, finance, politics, family, or some other special topic. Even my one magazine subscription to Men’s Health has a schtick.
When it comes to content, there has to be the one topic that defines what you offer. You have to make your name synonymous with a topic. When you hear Richard Simmons, you think Sweating to the Oldies. When you hear Fox News, you think Fair and Balanced. When you hear Robert Scoble, you think Technology Blogger. Some people are New Media gurus. Some are big names in the financial world. Everybody has a topic that defines them. Martha Stewart, for example, is a big name in home-related fashions and crafts. In short, everybody has a schtick that defines what they are all about. Marketers would call this a niche.
If you are having trouble finding an audience for your blog or other content, it’s probably because you don’t have a niche. You have to find the one topic at which you will the expert and the voice. In other words, you have to find your schtick. You have to be known for that one thing that makes you different from all the other schlubs out there. You need to stand out.
So, what’s your schtick?
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