If you build a site or social network, will people come to it? No, probably not. There is some community development required to make people visit your site and buy stuff and even have some loyalty to your organization. Just building an awesome site is not enough. You will probably want to invest in community developer, evangelist, or whatever title you can think up. It takes bit of work and, surprisingly, only the occasional plug for your product or service.
Chris Brogan has written a great post on what it takes to have an online community. It’s worth reading the strategies he lists.
