Do Blogs Need Tag Lines?
I’ve had to struggle with my tagline on this blog because I could never figure out what I want people to know about me. What is my key selling point? That has been the issue for me. What is it that I do or wish to be known for doing? In other words, what do I want my personal brand to be?
For a while, my tag line has been “Life Without a Manual”. After some thought, do I really want people to know that I’m making things up as I go? I like McGyver, but I think that type of improvisation is unsettling for future employers. So, I’ve had to rethink my message. For now, I’m going with “The Computer Guy” to help me get computer service jobs. However, I think I could substitute technology or new media in the tagline in the future.
What’s your tag line? Does it brand you properly?
| When CocaCola was a young softdrink company, they were faced with a problem. People |
| had no idea what CocaCola was and what they should do with it. |
|
So some smart marketing executive at CocaCola came up with a solution. Tag one single word to all the billboards and other advertisements. The tag word was very simple. And it told people exactly what CocaCola is and what they should do with it. The tag word?
|
|
Unfortunately, not many products – especially blogs – can convey their message with just one word. A whole line is usually required. The Tag Line is the answer.
|
| Your tag line helps people know what your blog is about. |
|
Three Steps to Create a Powerful Tag Line:
1. Mention what your blog offers
2. Mention how you take care of the downside (optional)
3. Don’t mention anything else.
|
|
|
